OnAgency

Exploring the Intersection of Digital Innovation: Scott Bernstein & DC of TribalVision

In this episode of OnAgency, Patrick and Craig sit down with Damien Cabral (DC), Co-Founder and President of TribalVision, and Scott Bernstein, VP of Production—and former WWE executive! From Texas and Massachusetts football talk to navigating the evolution of digital marketing, the team dives into how TribalVision transformed from a fractional CMO shop to a specialized agency operating at scale.
They talk building resilient teams, navigating a post-COVID agency landscape, integrating AI into processes, and the real traits leaders should hire for today—spoiler: it’s not about knowing every acronym, but having that curiosity and fire in the belly to keep learning.
00:00 Introduction and Casual Banter
00:51 High School Football Excitement
01:26 Introducing Travel Vision Guests
03:44 Origins of Tribal Vision
06:12 WWE Stories and Insights
11:40 Challenges and Evolution in Marketing
17:52 Impact of AI on Marketing
24:13 Hiring and Skills in the Modern Era
34:07 Concluding Thoughts and Farewell
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

Carrie Corbin on Employer Branding, EVP, and Recruitment Trends

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer branding efforts with technology. Carrie also touches on the significance of diversity and inclusion in her work and her company's unique global approach. Tune in to gain insights on effective employer branding strategies and the evolving landscape of recruitment marketing.
00:00 Introduction and Weather Talk
01:32 Groundhog Day and Theories
03:01 Introducing Carrie Corbin
06:19 Carrie's Career Journey
11:30 Challenges and Surprises in Starting an Agency
11:55 Employer Branding and Recruitment Marketing
21:14 The Importance of Job Postings
26:23 Expanding Beyond Talent Acquisition
29:18 Conclusion and Farewell
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

The Truth Is Out There… and So Are Great Agencies: A CMO's Insight to Finding and Working with the Right Agency Partners with Julia Fitzgerald

In this episode of OnAgency, hosts Patrick and Craig sit down with Julia Fitzgerald—longtime CMO and the force behind the Mid-Size Agency Matchup. Julia brings a powerhouse résumé with leadership roles at Build-A-Bear, Sylvan Learning, Thermos, and more, and she's here to shed light on a big gap in the marketing world: how mid-size brands find right-fit agency partners—and why that search often comes up short.
Together, we dive into:
Why Julia created Mid-Size Agency Matchup (hint: it started with a rant).
What CMOs really look for in agency relationships.
How agencies can stand out by knowing their lane—and owning it.
The rise of full-service expectations and why dividing creative and media is becoming a thing of the past.
The one question agencies need to ask that they usually don’t (spoiler: it’s about money).
The role of trust, curiosity, and courage in building standout client-agency relationships.
Plus, we talk agency uniforms (Steve Jobs, Fox Mulder, and the mythical work-to-dinner outfit), accidental branding lessons, and why authenticity, while overused, still matters more than ever.
 Who Should Listen:
Agency leaders looking to land mid-size brand clients
CMOs and marketing execs navigating agency relationships
Anyone curious about how brands and agencies can work better together
Listeners who love a good marketing story—with real-world takeaways
About Julia Fitzgerald:
Julia Fitzgerald is a CMO with decades of experience leading marketing for iconic brands including Build-A-Bear, VTech, and Sylvan Learning. Today, she’s championing connection between marketers and agencies through Mid-Size Agency Matchup—a free, fast-growing LinkedIn newsletter series spotlighting standout, right-sized agencies.
Check Out Mid-Size Agency Matchup:
Find Julia’s work and subscribe on LinkedIn (search Mid-Size Agency Matchup) for weekly insights and agency spotlights.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

The PR Evolution and Tech Innovation with Jeanne Achille

Mindfulness, Dog Tackling, and the Evolution of HR Tech PR with Jeanne Achille
In this engaging episode, Patrick and Craig navigate through a lively discussion, starting with a humorous encounter involving a blurry video feed and a mischievous dog. The conversation then deepens as they welcome their guest, Jeanne Achille, the accomplished CEO of The Devon Group. Jeanne shares insights into her career, starting her PR agency during a time when female entrepreneurship in tech was rare, and evolving through various technological advances. The discussion touches on the importance of mindfulness, the advent of AI in the workplace, and the human-centric approach needed in public relations. Jeanne offers valuable lessons on effective communication and the significance of maintaining relationships, making this episode rich with both business and personal wisdom.
00:00 Blurry Beginnings and Slow Emerging Pictures
01:14 Mindfulness and Digital Detox
03:33 Introducing Our Esteemed Guest
06:09 Jean Achille's Journey in PR and Technology
09:52 The Evolution of Talent Acquisition and AI
17:13 Past Failures and Buyer Behavior
18:06 AI in HR Tech: Current Trends
18:41 Practical AI Applications
20:49 The Evolution of PR Agencies
24:20 Lessons Learned in PR and Business
28:05 The Complexity of HR and Recruitment
35:49 Generational Dynamics in the Workforce
38:11 Conclusion and Final Thoughts
Listeners are welcome to email Jeanne at jeanne@devonpr.com or connect on LinkedIn.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

Crafting Strong Client Connections: Insights from Corinne Gudevich

In this episode, we sit down with Corinne Gudevich, Managing Director of Brand Experience at Ruder Finn. With an illustrious career that includes 17 years at Ketchum, Corinne shares her experiences from beginning at a boutique agency to evolving through major industry shifts. Learn about her journey at Sears during tumultuous times, her approach to bridging corporate and brand communications, and her current venture of building a new practice at Ruder Finn. Corinne also discusses team dynamics in post-pandemic work environments, emphasizing empathy, curiosity, and the importance of making one's presence known. Get insights into her client services philosophy and how she fosters meaningful relationships in the PR industry.
00:00 Introduction and Casual Banter
00:58 Guest Introduction: Corinne Gudevich
01:34 Podcast Overview and Hosts Introduction
02:06 Welcoming Corinne Gudevich
02:16 Weather Talk and Chicago Life
03:47 Corinne's Career Journey: From Sears to Ruder Finn
06:52 Agency Life and Career Insights
19:11 Building Teams in a Post-Pandemic World
25:42 Advice for Aspiring Communicators
30:06 Conclusion and Contact Information
31:17 Hosts' Reflections and Closing Remarks
34:05 Sponsor Messages and Outro
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

Behind the Scenes at Greentarget: John and Aaron’s Entrepreneurial Journey

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how their research capabilities have transformed to keep up with industry changes. 
What You'll Learn: 
The origin story of GreenTarget and its evolution over two decades. 
The importance of 'earned media' and research-based thought leadership. 
How to maintain an entrepreneurial edge and a healthy paranoia for continued success. 
Connect with John Corey and Aaron Schoenherr: GreenTarget.com, LinkedIn
00:00 Introduction and Casual Banter
00:50 Introducing Greentarget
02:36 The Genesis of Greentarget
04:11 Reflecting on 20 Years of Evolution
04:33 The Importance of Earned Media
13:23 Research and Market Intelligence
16:56 Early Days and Entrepreneurial Spirit
23:07 Healthy Paranoia in Client Relationships
23:58 Pressure as a Privilege
24:26 Counseling CEOs and Demanding Clients
25:16 The Role of Paranoia in Business
25:54 Navigating Complex Client Relationships
27:31 Diversity, Equity, and Inclusion Challenges
29:34 The Green Target Way
31:20 Consultative Approach in PR
32:20 Hiring the Right Talent
37:55 The Evolution of Public Relations
42:41 Concluding Thoughts and Contact Information
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

The Human Side of Employer Branding: Lessons from Susan Lamott

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world.
00:00 The Haircut Dilemma
03:17 Introducing Susan Lamott
06:10 The Importance of Community in Recruitment
07:40 Innovations in Talent Acquisition
10:53 Founding Exaqueo
15:53 Challenges of Entrepreneurship
16:49 Navigating Industry Relationships and Challenges
17:12 Surprises and Successes in Female Leadership
17:37 Client Reactions to Data-Driven Approaches
18:13 The Role of Employer Branding in Corporate Marketing
19:16 Strategic Positioning of Employer Branding
20:42 Leveraging Marketing Resources for Employer Branding
25:03 The Impact of AI on HR and Employment
27:14 Balancing Automation and Human Interaction
30:58 The Future of Employment Relationships
33:14 Conclusion and Final Thoughts
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

From a Beer Pong Anthem to an Award-Winning Agency: The Creative Journey of Bandolier Media

In this episode, we chat with Daniel Stone, Founder and Co-Owner of Bandolier Media & Roasty Buds, and Louis Montemayor, Co-founder and Creative Director of Bandolier Media. They share their journey of creating their own social media agency, Bandolier Media, renowned for creative campaigns for big names like TikTok, Facebook, and Walmart. They dive into the backstory of their agency, their unique creative processes, the challenges they've faced, and the importance of community in business. Additionally, they discuss their innovative venture into the world of coffee with Roasty Buds, a premium spicy coffee brand. Tune in to learn about their fascinating evolution from crafting a beer pong anthem to succeeding in the competitive marketing industry.
00:00 Introduction and Agency Background
00:32 Chicago Connection and Malort Tradition
02:55 South by Southwest and Talent Acquisition
03:49 Founding of Bandolier Media
04:07 Beer Pong Anthem and Social Media Beginnings
12:16 Transition to Traditional Advertising
15:29 Challenges and Growth of a Small Agency
26:46 Roasty Buds Coffee Venture
30:11 Conclusion and Contact Information
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.