OnAgency

Behind the Scenes at Greentarget: John and Aaron’s Entrepreneurial Journey

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how their research capabilities have transformed to keep up with industry changes. 
What You'll Learn: 
The origin story of GreenTarget and its evolution over two decades. 
The importance of 'earned media' and research-based thought leadership. 
How to maintain an entrepreneurial edge and a healthy paranoia for continued success. 
Connect with John Corey and Aaron Schoenherr: GreenTarget.com, LinkedIn
00:00 Introduction and Casual Banter
00:50 Introducing Greentarget
02:36 The Genesis of Greentarget
04:11 Reflecting on 20 Years of Evolution
04:33 The Importance of Earned Media
13:23 Research and Market Intelligence
16:56 Early Days and Entrepreneurial Spirit
23:07 Healthy Paranoia in Client Relationships
23:58 Pressure as a Privilege
24:26 Counseling CEOs and Demanding Clients
25:16 The Role of Paranoia in Business
25:54 Navigating Complex Client Relationships
27:31 Diversity, Equity, and Inclusion Challenges
29:34 The Green Target Way
31:20 Consultative Approach in PR
32:20 Hiring the Right Talent
37:55 The Evolution of Public Relations
42:41 Concluding Thoughts and Contact Information
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

The Human Side of Employer Branding: Lessons from Susan Lamott

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world.
00:00 The Haircut Dilemma
03:17 Introducing Susan Lamott
06:10 The Importance of Community in Recruitment
07:40 Innovations in Talent Acquisition
10:53 Founding Exaqueo
15:53 Challenges of Entrepreneurship
16:49 Navigating Industry Relationships and Challenges
17:12 Surprises and Successes in Female Leadership
17:37 Client Reactions to Data-Driven Approaches
18:13 The Role of Employer Branding in Corporate Marketing
19:16 Strategic Positioning of Employer Branding
20:42 Leveraging Marketing Resources for Employer Branding
25:03 The Impact of AI on HR and Employment
27:14 Balancing Automation and Human Interaction
30:58 The Future of Employment Relationships
33:14 Conclusion and Final Thoughts
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

From a Beer Pong Anthem to an Award-Winning Agency: The Creative Journey of Bandolier Media

In this episode, we chat with Daniel Stone, Founder and Co-Owner of Bandolier Media & Roasty Buds, and Louis Montemayor, Co-founder and Creative Director of Bandolier Media. They share their journey of creating their own social media agency, Bandolier Media, renowned for creative campaigns for big names like TikTok, Facebook, and Walmart. They dive into the backstory of their agency, their unique creative processes, the challenges they've faced, and the importance of community in business. Additionally, they discuss their innovative venture into the world of coffee with Roasty Buds, a premium spicy coffee brand. Tune in to learn about their fascinating evolution from crafting a beer pong anthem to succeeding in the competitive marketing industry.
00:00 Introduction and Agency Background
00:32 Chicago Connection and Malort Tradition
02:55 South by Southwest and Talent Acquisition
03:49 Founding of Bandolier Media
04:07 Beer Pong Anthem and Social Media Beginnings
12:16 Transition to Traditional Advertising
15:29 Challenges and Growth of a Small Agency
26:46 Roasty Buds Coffee Venture
30:11 Conclusion and Contact Information
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.

From Startup to Scale-Up: Scott Emalfarb of Fresh Content Society on Content Strategy and Agency Growth

In this episode, Patrick and Craig sit down with Scott Emalfarb, Founder and CEO of Fresh Content Society, to explore the dynamic world of social media management and content creation. Scott shares his journey from Edelman Public Relations to establishing Fresh Content Society, emphasizing the importance of staying current and authentic in social media strategies. He discusses innovative campaigns like Nutter Butter's 'brain rot' approach on TikTok, the evolution of his team, and the critical role of utilization rate in scaling an agency. Scott also highlights the significance of building genuine communities over chasing virality, offering insights into how brands can leverage creative content to connect with audiences.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Scott's Journey into Social Media Innovative Campaigns and Strategies The Fresh Content Society's Approach  Virality and Community Building The Role of Creators in Brand Success The Power of Community in Conferences  YouTube as a Modern Conference Platform  Creating Engaging Episodic Content  Internal Content Creation Strategies  The Importance of Utilization Rates  Challenges and Surprises in Scaling an Agency  Balancing Marketing and Business Operations  The Critical Role of Utilization in Business  Final Thoughts and Contact Information

Marketing Innovations and Personal Milestones: The Patrick and Craig Episode

In this candid and insightful episode, Craig Fisher and Patrick Rooney interview each other, diving deep into their professional backgrounds and current ventures. They discuss their opinions on marketing buzzwords, the impact of AI, and their varied career paths in politics, talent acquisition, marketing, and technology. They also delve into their search habits and the tools they use, offering practical tips for research and productivity. The conversation highlights their expertise in community building, advocacy, and navigating a dynamic career landscape. Tune in to hear about their unique journeys and learn valuable takeaways for personal and professional growth.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Marketing Buzzwords Search Engines and Research Tools Personal Search Habits and Puppy Talk Professional Backgrounds: Craig's Journey Professional Backgrounds: Patrick's Journey Skills and Habits for Success Takeaways and Conclusion

Aligning Sales, Marketing, and CX: Gayle Novak’s Brand-Driven Approach

In this episode, special guest, Gayle Novak, Chief Brand Strategist and Founding partner of BrandAction Agency, shares insights on balancing brand and demand strategies to shorten sales cycles. Gayle highlights the importance of authentic client relationships and addresses the challenges of a remote workforce. The episode also touches on sports fandom and industry dynamics.
Get in touch with Gayle at Gayle.Novak@BrandActionAgency.com or visit BrandActionAgency.com to learn more. 
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Snow in Dallas: A Rare Event, Wildfires in Southern California, Gayle Novak: A Fireball of Energy, Gayle's Passion for the Cleveland Cavaliers, Brand Action Agency: Shortening the Purchase Process Balancing Brand and Demand Strategies Aligning Marketing, Sales, and Customer Experience Handling Client Resistance to Branding Navigating B2B Sales Without Salespeople Defining Brand and Its Importance Building Effective Customer Personas The Power of Saying No Evolving as an Agency Challenges of Remote Work and Collaboration

The Changing Landscape of Advertising with Dave Kissel

In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave also provides his perspective on the rise of influencer marketing and the challenges and opportunities it presents. With his thoughtful analysis and industry knowledge, this conversation offers a comprehensive look at the dynamic landscape of advertising today. 
Connect with Dave at dave@ddb.com
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.Check Mahalohub out at www.mahalohub.com.
Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders Podcast Dreams and Walter Mitty Moments, Dave Kissel's Career Journey, Current Role and Industry Changes, The Power of Brands and Marketing, Challenges in Modern Advertising, Creativity and Innovation in Advertising, The Essence of Effective Marketing, The Evolution of Social Media Marketing, The Power of Earned Media, Navigating the Influencer Industry, The Role of Talent in Creative Agencies, The Future of Agency Structures, Balancing Technology and Human Creativity

Bold Marketing Strategies: Past, Present, and Future with Bob Finlayson

In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency. 
Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offers valuable advice for those looking to start their own agencies, stressing the significance of experience, networking, and adaptability. 
You'll gain insights into the changing landscape of marketing, the rise of social media and influencer marketing, and how senior-level experience ensures quality client work. 
Connect with Bob: Bob@boldmarcom.com 
Follow OnAgency on Social: 
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders