Behind the Scenes at Greentarget: John and Aaron’s Entrepreneurial Journey

In this episode, we sit down with John Corey, President and Founding Partner of Greentarget, and Aaron Schoenherr, Founding Partner at GreenTarget. Over 20 years, this Chicago-based public relations agency has evolved from its humble beginnings, funded by friends and family, into a consultative powerhouse that serves some of the world's largest firms. They share their entrepreneurial journey, the value of earned media, and how their research capabilities have transformed to keep up with industry changes. 

What You'll Learn: 

• The origin story of GreenTarget and its evolution over two decades. 
• The importance of 'earned media' and research-based thought leadership. 
• How to maintain an entrepreneurial edge and a healthy paranoia for continued success. 

Connect with John Corey and Aaron Schoenherr: GreenTarget.com, LinkedIn

00:00 Introduction and Casual Banter

00:50 Introducing Greentarget

02:36 The Genesis of Greentarget

04:11 Reflecting on 20 Years of Evolution

04:33 The Importance of Earned Media

13:23 Research and Market Intelligence

16:56 Early Days and Entrepreneurial Spirit

23:07 Healthy Paranoia in Client Relationships

23:58 Pressure as a Privilege

24:26 Counseling CEOs and Demanding Clients

25:16 The Role of Paranoia in Business

25:54 Navigating Complex Client Relationships

27:31 Diversity, Equity, and Inclusion Challenges

29:34 The Green Target Way

31:20 Consultative Approach in PR

32:20 Hiring the Right Talent

37:55 The Evolution of Public Relations

42:41 Concluding Thoughts and Contact Information

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This episode is brought to you by TalentNet and MahaloHub. 

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