Carrie Corbin on Employer Branding, EVP, and Recruitment Trends

In this episode, we sit down with Carrie Corbin, Co-Founder and Managing Partner of Hope Leigh Marketing. Carrie shares her journey from her extensive experience in employer branding roles at major companies like AT&T, Samsung, and Dell, to founding her own agency. We discuss the nuances of recruitment marketing versus traditional marketing, the importance of storytelling in job postings, and the challenges of blending employer branding efforts with technology. Carrie also touches on the significance of diversity and inclusion in her work and her company's unique global approach. Tune in to gain insights on effective employer branding strategies and the evolving landscape of recruitment marketing.

00:00 Introduction and Weather Talk

01:32 Groundhog Day and Theories

03:01 Introducing Carrie Corbin

06:19 Carrie's Career Journey

11:30 Challenges and Surprises in Starting an Agency

11:55 Employer Branding and Recruitment Marketing

21:14 The Importance of Job Postings

26:23 Expanding Beyond Talent Acquisition

29:18 Conclusion and Farewell

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This episode is brought to you by TalentNet and MahaloHub. 

TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  

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