The Human Side of Employer Branding: Lessons from Susan Lamott

In this episode, Patrick and Craig delve into the intricacies of employer branding and the future of AI in talent acquisition with Susan Lamott, founder of Exaqueo. Susan shares her journey from corporate to consultancy, the evolution of recruitment marketing, and the vital role of human relationships in employment. She offers insights into strategic branding, leveraging data, and the responsibilities of agencies in the AI-driven landscape of HR. This enlightening conversation sheds light on how companies can sustainably attract and retain talent in a rapidly changing world.

00:00 The Haircut Dilemma

03:17 Introducing Susan Lamott

06:10 The Importance of Community in Recruitment

07:40 Innovations in Talent Acquisition

10:53 Founding Exaqueo

15:53 Challenges of Entrepreneurship

16:49 Navigating Industry Relationships and Challenges

17:12 Surprises and Successes in Female Leadership

17:37 Client Reactions to Data-Driven Approaches

18:13 The Role of Employer Branding in Corporate Marketing

19:16 Strategic Positioning of Employer Branding

20:42 Leveraging Marketing Resources for Employer Branding

25:03 The Impact of AI on HR and Employment

27:14 Balancing Automation and Human Interaction

30:58 The Future of Employment Relationships

33:14 Conclusion and Final Thoughts

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This episode is brought to you by TalentNet and MahaloHub. 

TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  

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