OnAgency

From Startup to Scale-Up: Scott Emalfarb of Fresh Content Society on Content Strategy and Agency Growth

In this episode, Patrick and Craig sit down with Scott Emalfarb, Founder and CEO of Fresh Content Society, to explore the dynamic world of social media management and content creation. Scott shares his journey from Edelman Public Relations to establishing Fresh Content Society, emphasizing the importance of staying current and authentic in social media strategies. He discusses innovative campaigns like Nutter Butter's 'brain rot' approach on TikTok, the evolution of his team, and the critical role of utilization rate in scaling an agency. Scott also highlights the significance of building genuine communities over chasing virality, offering insights into how brands can leverage creative content to connect with audiences.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Scott's Journey into Social Media Innovative Campaigns and Strategies The Fresh Content Society's Approach  Virality and Community Building The Role of Creators in Brand Success The Power of Community in Conferences  YouTube as a Modern Conference Platform  Creating Engaging Episodic Content  Internal Content Creation Strategies  The Importance of Utilization Rates  Challenges and Surprises in Scaling an Agency  Balancing Marketing and Business Operations  The Critical Role of Utilization in Business  Final Thoughts and Contact Information

Marketing Innovations and Personal Milestones: The Patrick and Craig Episode

In this candid and insightful episode, Craig Fisher and Patrick Rooney interview each other, diving deep into their professional backgrounds and current ventures. They discuss their opinions on marketing buzzwords, the impact of AI, and their varied career paths in politics, talent acquisition, marketing, and technology. They also delve into their search habits and the tools they use, offering practical tips for research and productivity. The conversation highlights their expertise in community building, advocacy, and navigating a dynamic career landscape. Tune in to hear about their unique journeys and learn valuable takeaways for personal and professional growth.
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Marketing Buzzwords Search Engines and Research Tools Personal Search Habits and Puppy Talk Professional Backgrounds: Craig's Journey Professional Backgrounds: Patrick's Journey Skills and Habits for Success Takeaways and Conclusion

Aligning Sales, Marketing, and CX: Gayle Novak’s Brand-Driven Approach

In this episode, special guest, Gayle Novak, Chief Brand Strategist and Founding partner of BrandAction Agency, shares insights on balancing brand and demand strategies to shorten sales cycles. Gayle highlights the importance of authentic client relationships and addresses the challenges of a remote workforce. The episode also touches on sports fandom and industry dynamics.
Get in touch with Gayle at Gayle.Novak@BrandActionAgency.com or visit BrandActionAgency.com to learn more. 
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Snow in Dallas: A Rare Event, Wildfires in Southern California, Gayle Novak: A Fireball of Energy, Gayle's Passion for the Cleveland Cavaliers, Brand Action Agency: Shortening the Purchase Process Balancing Brand and Demand Strategies Aligning Marketing, Sales, and Customer Experience Handling Client Resistance to Branding Navigating B2B Sales Without Salespeople Defining Brand and Its Importance Building Effective Customer Personas The Power of Saying No Evolving as an Agency Challenges of Remote Work and Collaboration

The Changing Landscape of Advertising with Dave Kissel

In this episode, we delve deep with Dave Kissel, Global Business Lead at DDB. Dave shares his extensive experience and insight into the world of advertising, detailing his journey from handling the McDonald's global advertising account to his current role with DDB. He discusses the enduring power of brands, the importance of creativity in marketing, the evolving role of AI in advertising, and the value of cultivating talent. Dave also provides his perspective on the rise of influencer marketing and the challenges and opportunities it presents. With his thoughtful analysis and industry knowledge, this conversation offers a comprehensive look at the dynamic landscape of advertising today. 
Connect with Dave at dave@ddb.com
For additional content follow OnAgency on Social: @OnAgencyPodcast 
Contact us at podcast@mahalohub.com
This episode is brought to you by TalentNet and MahaloHub. TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.  For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.Check Mahalohub out at www.mahalohub.com.
Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders Podcast Dreams and Walter Mitty Moments, Dave Kissel's Career Journey, Current Role and Industry Changes, The Power of Brands and Marketing, Challenges in Modern Advertising, Creativity and Innovation in Advertising, The Essence of Effective Marketing, The Evolution of Social Media Marketing, The Power of Earned Media, Navigating the Influencer Industry, The Role of Talent in Creative Agencies, The Future of Agency Structures, Balancing Technology and Human Creativity

Bold Marketing Strategies: Past, Present, and Future with Bob Finlayson

In this episode, Patrick and Craig sit down with Bob Finlayson, Co-Founder of Bold Marketing and Communications, and delve into the intricacies of running a successful marketing agency. 
Bob shares his journey from working at top agencies in Silicon Valley to founding Bold. We discuss the evolution of marketing tools and channels, the impact of AI on marketing, and the importance of understanding the customer journey. Bob also offers valuable advice for those looking to start their own agencies, stressing the significance of experience, networking, and adaptability. 
You'll gain insights into the changing landscape of marketing, the rise of social media and influencer marketing, and how senior-level experience ensures quality client work. 
Connect with Bob: Bob@boldmarcom.com 
Follow OnAgency on Social: 
This episode is brought to you by TalentNet and MahaloHub. 
TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at TalentNetMedia.com.  
For marketers looking to amplify their marketing campaigns with high-impact video content, MahaloHub simplifies your workflow with its powerful, flexible, and scalable platform. Savvy marketers know that MahaloHub makes their lives easier and budgets go further by letting them invite, capture, edit, and distribute authentic video content seamlessly across all digital channels, all from one intuitive dashboard.
Check Mahalohub out at www.mahalohub.com.
Advice for Aspiring Agency Founders, Marketing Evolution and AI Impact, The CMO's Hot Seat: Challenges and Tenure, Evolving Marketing Channels: From Journalism to TikTok, Hiring for New Skills in a Changing Landscape, The Importance of Adaptability in Marketing, Navigating Meta's Advertising Platform, The Rise of Influencer Marketing, Identifying and Leveraging Influencers, Senior Leadership in Marketing Agencies, Advice for Aspiring Agency Founders

OnAgency Podcast

Jadie, the producer of the On Agency podcast, introduces the show where co-hosts Patrick Rooney and Craig Fisher interview senior leaders, CEOs, and founders of marketing agencies. Each episode delves into the guests' unique journeys, challenges, and lessons. The podcast is available on all major platforms, offering bold ideas, inspiring stories, and insights into the future of marketing.